Internet Marketing, Website Designing Services, Wev Development Services India

What is Search Engine Optimization (SEO)?

SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand.

This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we're here to help.

SEM (Search Engine Marketing)

Being the largest Search Agency in India since 2008, we are best poised to Webchilli successful search campaigns for you. We take your ads to the right audience every time by running them across the Google Search and Content Network, Google Mobile Network, Yahoo Search and Microsoft AdCenter in India and many more if we are seriously looking for international audiences. Whatever be your objective, we will find the right way to make the most of every penny you put in. In short, we give your brand's communication a new dimension of efficiency.

We were amongst the first companies to be Google Analytics Certified Partners in India and also have experience with Omniture and Webtrends. Our team of Google Authorized Analytics Professionals is adept at Analytics Account Setup, Implementation of codes on your website, Click-to-Visit-Drop Tracking, Website Optimizer Testing (A/B & Multi-Variate), In Page Analytics, Linking Analytics and AdWords, Reporting etc.

How we do it?
Your ROI is what matters most and at Interactive Avenues, we manage accounts by optimizing the account for your End Goals. CPC (cost per click), CTR (click though rate), Cost-Per-Transaction, Cost-Per-Lead are all interim metrics that we measure in the journey to deliver your business goal. We have expertise and vast experience in both manual and automated optimization tools.

What's more – Interactive Avenues is both a Google AdWords Certified Partner and Yahoo Certified Consultant, with the SEM team comprising wholly of Google Certified AdWords professionals.
Whats more, in a utopic world all Google traffic would come through organic listings, and for that we have a strong Search Engine Optimization (SEO) services. The blue links on the right side of the page can tell you more.

SMM (Social Media Marketing)

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management (social CRM).

SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.